India’s First-ever -- Brand Activation Summit 2010

Unique consumer-connect strategies and Focused ROI to be the key highlights

New Delhi, India, March 15 2010:- Changes in consumer lifestyle are forcing brands and their agencies to rethink on the ways to communicate with today’s consumers. The changing landscape has accelerated growth in spending as brands continue to find ways to engage the ever elusive consumer.

We have always believed and demonstrated as a new age activation agency that Activation is no longer about just mediums or just creative’s. A whole lot of expertise across platforms has to string together. It’s the consumer who holds the reigns of communication, when planning is brand centric, focused on the desired result and guided by the nuisances of the consumer all other ingredients of media, mediums, creative, communication, innovation fall in place.

Jagran Solutions presents the first ever Brand Activation Summit. A platform for marketers, activation specialists & industry stake holders to explore, showcase & gauge the power of activations in the age of neo-consumerism. The summit would also be an occasion to share best practices & winning case studies focused at earning high return on investments. Join us as we head towards the only event of its kind in the industry. Date: 19th March 2010, Venue: ITC Sheraton, Saket, New Delhi.

The theme of the Brand Activation Summit 2010 is ‘Redefining the Return on Investment”. This one-day Summit will have three panel discussion sessions among an eminent panel of industry experts, case studies & an illustrative approach to activations.

Ambika Sharma, National Head, Jagran Solution said, “This summit is a platform for marketers, activation specialist & industry experts to share best practices, award-winning case studies, and discuss methods of earning much higher returns in the age of neo-consumerism. Advances in marketing strategies, changing media habits and focused approach are making activations an essential tool for communication benefits of products & services.”

Commenting on the initiative, afaqs said, “This is for the first time an activation Summit has been organized by afaqs group as well. ‘Brand Activation Summit” has got many talking in the last few days, and the summit will be held in Delhi.”

As an impact of globalism & evolving lifestyles; consumer media habits are witnessing a marked change. So are the marketing strategies to connect with them. With the existing economic conditions and the specific needs of consumer segments; Activation strategies are all set to play larger roles. We have already seen a marked increase in spends being diverted to activation for its more focused approach, ability to deliver live brand experiences & earning a much higher return on investments. With these developments: the measurability, creativity & operational efficiency are emerging as key drivers of a successful activation campaign.

Your feedback, questions and inputs are welcome. We will try our best to incorporate them.