Dancing Windows Icons & A Mime!

Bring alive the magic of Windows in your PC and your phone, in an innovative adapt of an international creative to deliver a unique consumer experience

Ever been tapped on the shoulder by Microsoft Word when shopping? Or seen kids playing with Internet Explorer in the middle of a mall? From today you just might at a mall near you, as Microsoft India initiated a unique on ground activation to showcase the magic of next-generation Windows across the phone & PC in a consumer’s life.

Windows Phones (powered by the latest Windows Mobile 6.5) and Windows 7 on the PC allow consumers to do all that they want simply & magically. They further allow consumers to carry the familiar, powerful functionality of Windows from the PC into the Phone, so that they can carry Windows with them all the time and continue doing all that they love!
With the launch of next-generation Windows, the brand is extending beyond its well accepted strength in a consumer’s work-life and highlighting the ‘fun’ aspect that it allows the consumer to indulge in. This is represented in the latest TV/ Digital creative’s from Crispin that can be seen here: International advertisement

“Familiar Windows icons engaging with consumers in a relaxed family environment help our technology leap out of the device (PC/ Phone) and strike a warm & pleasant emotional chord. It also brings alive the creative thought that we are using in ATL, allowing consumers to actually live the scenario depicted in the ads! In the process we are also irrigating the brand and evolving the usual technology product BTL activation from being just another product experience point” said, Guneet Singh, Lead – Integrated Marketing (Consumer & Online), Microsoft India.

In an innovative approach the launch activation, which is managed by Jagran Solutions goes beyond the conventional product experience and actually brings alive the ATL creative engaging consumers in the experience of Windows in their everyday lives. Unique mediums of messaging include visual theater acts which deliver product USP’s straight out of A Windows Phone, while the magic of touch enriches the consumers Windows 7 interaction. Thousands of consumers have been touched share their moments on Windows photowall here

“The activation promises not only an understanding of the product but also the bubbly fun interaction with the Windows Icons, watch out! as you may see Media Player jump out and tap you on the shoulder, or find your child walking hand in hand with MS Word as the Windows team stands by to capture your unique experience which you can share with friends and family”. Catch the excitement here!

Find out if there is really life after death for your phone? Click Here

The first phase of the activity will focus on cities like Delhi, Mumbai & Bangalore. In the second phase cities like Hyderabad and Pune would be covered. The activity started in the 1st week of November and will go on till the last week of December. Along with Microsoft key partner brands are HP for Touch PCs, Acer for Phones and Tata Docomo which is offering great data plans on Windows Phones.

Catch the event on Facebook here

Couldnt Make it to the event? Watch the mime in action online!

The Day the Windows ICONS Walked the Streets & Offices
All my mail @ one place (Click Here)
Idiot proof phone contact books (Click Here)
My social network goes with me everywhere (Click Here)
I just love to shop for my phone (Click Here)

This weeks Schedule ( 19th & 20th December)

Delhi NCR: Ambiance Mall -Gurgaon
Mumbai: Oberoi Mall - Goregaon
Hyderabad: Citi Center Mall
Bangalore: Garuda Mall